Woods in the Woods
Author: Jeremy | Category: Uncategorized
The fallout from the Tiger Woods scandal has become even more intense in the last few weeks. Woods’ various contracts with large companies for commercials and such are at risk, it would appear. Woods hasn’t broken any laws, but all of these problems aren’t based on legal problems. Instead, it’s about image and the fact that Woods has damaged his image so strongly with this event. Just think about it, if you’re marketing someone as a family man who people want to emulate and whose example should be good. But now that people are angry about his personal conduct, his golf game isn’t enough to keep him going. As a result, he’s no longer the spokesman for AT&T or Accenture, both of which have been major contracts for him for awhile. Maybe it will all get better when he starts playing again and when the situation settles down. But for now, it’s too fluid and too scary for them.
